The aim of the project was to create a design concept for cryptoart marketplace. Target users range from millennials investing their goods in digital art to seniors buying traditional art but may want to explore the market of digital paintings.
My task consisted in creating wireframes and final design of 3 screens: main page, artworks listing, and artwork details screen.
UI/UX
Concept Design
Wireframes
At the hero section of the main page, there is an animated slider that displays featured collection. In case of artwork cards, details about the artwork are shown on hover. At the marketplace, you can filter and sort items, choose the displayed currency, and switch between the categories (artworks, collections, creators).On the artwork page, you can view details about the item, buy it for the quoted price or make your offer, view artwork in full-screen, go to creator and owner profiles. There’s also a link to the full collection with preview of its items.
Wireframing
The visual design was kept clean and minimalistic. It was made in monochrome colours in order to keep users attention on the artworks. I decided to round the corners for the UI elements, so the interface will appeal less strict and more friendly to the user.
Also I developed the simple logo that contains name of the brand inside the grid. Its squares represent the stacked art canvas (or NFT gallery — it’s up to the observer!).
UI
Imagery source: https://foundation.app
Homepage
Artwork listing
Artwork details
Mobile demo prototype